Author: Asset Marketing Pros, LLC

  • Online Auctions Are More Fun Than You Think

    Online Auctions Are More Fun Than You Think

    Here’s how to join in

    If you’ve never participated in an online auction, you might picture fast-talking auctioneers, people waving bid cards, and someone shouting “SOLD!” before you can figure out what just happened.

    Online auctions are a little different.

    You can browse from your couch, place bids from your phone or computer, and take your time looking through the catalog before deciding what catches your eye. And once you’ve placed that first bid? Well… things can get pretty interesting.

    At Asset Marketing Pros (AMP), we’ve been in the auction business since 2007, and one of our favorite things about auctions is that you never quite know what will turn up next.

    You Never Know What You’ll Find

    That’s part of the fun.

    One auction may include firearms and sporting goods; another may have collectibles, coins, jewelry, furniture, household items, or an assortment that makes you wonder, “Where in the world did they find all of this?”

    Every auction has its own personality.

    Unlike walking into a traditional store where you generally know exactly what’s on the shelves, an auction gives you a reason to browse. Sometimes the item you end up wanting most isn’t the item you came looking for.

    How Does an AMP Online Auction Work?

    It’s actually pretty simple.

    Our online auction catalog lets you browse available items, read descriptions, view photos, and place bids online.

    Before bidding, take a little time to explore the catalog. David spends considerable time researching items and preparing the information you see in our auction listings. We want bidders to have useful information before deciding whether an item belongs on their wish list.

    Found something you like?

    Place your bid and keep an eye on it.

    You can also use maximum bidding, which allows you to enter the highest amount you’re willing to pay. The bidding system can then bid on your behalf, up to the maximum amount you entered.

    That means you don’t necessarily have to sit at your computer watching every bid.

    We know some of you will, anyway.

    We won’t judge.

    The Last Day Can Get Exciting

    This’s where online auctions get especially fun.

    You’ve been watching an item for days. You’re the high bidder. The auction is about to close.

    Then…

    Someone bids against you.

    Now you have to decide.

    Do you let it go?

    Or do you decide that you really do need that thing you didn’t even know existed three days ago?

    This is where the action happens: you bid again, then the others bid again. It can be exciting, but it can also be a letdown if other buyers are willing to spend more than you. It’s the thrill of the competition.

    Welcome to auctions.

    A Few Tips for New Bidders

    First, read the item description and look at all the photos. Auction items are generally sold as described in the auction terms, so take advantage of the information provided.

    Second, read the auction terms before bidding. Pickup information, payment methods, buyer’s premiums, and other details can vary, so it’s best to know the rules before you bid.

    Third, decide what an item is worth to you. Auctions are exciting, but you are always in control of your own bidding.

    Finally, don’t wait until the last second to figure things out. Register early, browse the catalog, and make sure you’re comfortable with the bidding system before the auction begins closing.

    Remember, here at AMP, we are here for you. If you don’t understand something or need more information, call Liz or David at 936-594-0812.

    What Happens If You Win?

    First: congratulations!

    After the auction closes, winning bidders receive payment and pickup information by email and/or text.

    Pay attention to the pickup dates and instructions listed for that particular auction. We handle different types of auctions, so the details may vary. We have a schedule, and you choose your pickup time.

    If you’ve purchased a firearm, additional requirements apply. Asset Marketing Pros is a Federal Firearms Licensed (FFL) facility, and we handle firearm transactions in accordance with applicable laws and regulations. We provide firearm buyers with information so you know what to expect before bidding.

    Auctions Aren’t Just About Getting a Bargain

    Of course, everybody loves getting a good deal.

    But that’s only part of what makes auctions interesting.

    Auctions are also about discovery.

    It’s finding something you’ve been searching for.

    It’s stumbling across something you haven’t seen since you were a kid.

    It’s discovering an unusual collectible and spending the next half hour researching it.

    And occasionally it’s explaining to your spouse why you absolutely needed whatever you just won.

    We can’t help you with that last part.

    Come See What’s Up for Auction

    Whether you’re an experienced bidder or have never placed an online bid, you’re welcome to browse.

    Browse our current and past auction catalogs, read the descriptions, check out the photos, and see if something catches your eye. Past auctions let you know what a lot sold for.

    You don’t have to bid to browse.

    But we should probably warn you:

    Browsing has been known to lead to bidding.

    Happy bidding!

    Asset Marketing Pros, LLC
    East Texas auction professionals serving bidders locally and nationwide since 2007.

  • Online Auction Bidding: Maximum Bids & Soft Close Explained

    Online Auction Bidding: Maximum Bids & Soft Close Explained

    AMP BUYER GUIDE • ONLINE AUCTIONS

    Online Auction Bidding: Maximum Bids & Soft Close Explained

    Online bidding is easier when you understand what the system is doing. Here’s how maximum bids, bid increments and soft-close bidding work—and how to set your own limit before the auction closes.

    How Online Auction Bidding Works

    In a timed online auction, each lot is open for bidding until its scheduled closing time. You can place bids as the auction progresses, or you can enter the highest amount you are willing to bid and allow the bidding system to compete for you up to that limit.

    The important part is this: entering a maximum bid does not mean you automatically pay that amount. The system advances your bid only as needed, using the auction’s bid increments, until you are either the high bidder or your maximum has been exceeded.

    THE SIMPLE VERSION

    You choose your limit. The bidding system does the incremental bidding for you. You pay the winning bid—not automatically your full maximum.

    What Is a Maximum Bid?

    A maximum bid—sometimes called a max bid or proxy bid—is the highest amount you authorize the online bidding system to bid on your behalf for a particular lot.

    Other bidders do not see your maximum. If someone places a competing bid, the system can increase your bid automatically by the required increment, but it will not intentionally bid beyond the maximum you entered.

    A Maximum-Bid Example

    Suppose a lot is currently at $50 and you decide you are comfortable bidding as high as $100. You enter $100 as your maximum. If no one competes with you, you may win for substantially less than $100. If another bidder raises the price, the system can continue bidding for you in the required increments until your $100 limit is reached.

    If another bidder has already entered a higher maximum, you may be outbid immediately. That does not mean the system ignored your bid—it means another bidder had already authorized a higher limit.

    What Is a Soft Close?

    A soft close helps keep a timed online auction competitive near the end. When qualifying bids are placed close to a lot’s scheduled closing time, additional bidding time may be added according to that auction’s settings.

    That gives active bidders an opportunity to respond instead of allowing someone to win simply by submitting a last-second bid that no one has time to answer.

    Think of it like a live auction. An auctioneer does not normally end bidding while bidders are still actively competing. The bidding continues until the competition stops. A soft close brings that principle to a timed online auction.

    Why We Don’t Give One Universal Soft-Close Time

    Soft-close rules can vary by auction. Always read the auction information and terms for the specific sale you are entering so you know how its closing procedure works.

    Set Your Own Price—Before the Bidding Gets Exciting

    One of the advantages of using a maximum bid is that you can decide what an item is worth to you before the final minutes of bidding. Look at the photographs and description, consider the auction terms and additional charges, and choose the highest bid you are comfortable making.

    Then let the bidding system work within that limit. If another bidder is willing to go higher, you can decide whether to increase your maximum—but you do not have to get caught up in bidding beyond the amount you planned.

    Before You Place a Bid

    • Read the lot description and review all photographs. Ask questions before bidding if something is unclear.
    • Read the auction terms. Buyer’s premium, payment methods, pickup, shipping and other requirements can vary by auction.
    • Know whether the lot can be shipped or requires pickup. Do not assume every item has the same fulfillment options.
    • Choose your spending limit. Remember to consider applicable buyer’s premium, taxes, shipping or other charges in addition to your winning bid.
    • Double-check your bid before confirming it. Auction bids are generally binding, and cancellation is not guaranteed.
    • Watch the closing process. A soft-close auction may remain active beyond the originally displayed closing time while bidding continues.

    Online Bidding FAQ

    Will I automatically pay my full maximum bid?

    No. Your maximum is the upper limit you authorize. The system bids incrementally as needed, so your winning bid may be lower than your maximum.

    Can other bidders see my maximum?

    No. Other bidders can see the current bidding activity, but your private maximum is not displayed to them.

    Why was I outbid immediately?

    Another bidder may already have entered a higher maximum bid. When your bid was placed, the system automatically responded on that bidder’s behalf.

    Why did the auction closing time extend?

    The lot may be using a soft-close format. A qualifying bid near closing can add bidding time so active bidders have an opportunity to respond. The exact procedure depends on the terms of that auction.

    Want to Learn More Before You Bid?

    Visit our Auction Blog for buyer guides, auction news and practical information from Asset Marketing Pros.

    Ready to Put It Into Practice?

    Browse current Asset Marketing Pros auctions, read the terms for the sale and bid at the level that makes sense for you.

  • August 4th 2026 Online Auction

    August 4th 2026 Online Auction

    Coins, Silver, Gold, Bullion, and Notes

    This upcoming online auction for August 4th 2026, includes the following

    • Morgan Dollars
    • Silver Eagles
    • Two Dollar Bills
    • Red Seal $2 Notes
    • Walking Liberty Halfs
    • Mercury and Roosevelt Dimes
    • Washington Quarters
    • Australian Gold Coins
    • 1 Gram Gold Bars
    • Pamp 2.5g .9999 Gold Lady Fortuna Bar Sealed Bars
    • 1880 Liberty Head $5 Gold Coin

    More information on understanding online auctions, “How they work,” can be found here.

    Now for all the legal mumbo jumbo…..

    WE OFFER IN-PERSON PREVIEWS

    We are open to the public for a preview of the items for the online auction. Make an appointment to stop by Monday through Friday from 10 a.m. to 5 p.m. Our auction house is located in downtown Trinity, TX. You can find us at 156 North Robb St (HWY 19) between the red lights. So, give us a call and see this superb Coin Auction for yourself.

    ONLINE AUCTION for AUGUST 4th 2026

    The online Auction will begin to end at 7:00 pm on August 4th. $1.00 bid increments – make it exciting and fun to bid and win. The bidding has already started. Nonetheless, it won’t end until all bidding has stopped – just like a live event. Soft close online auction. Asset Marketing Pros, LLC does not accept buyers from out of the country. We do not accept credit card payments from outside the USA. Know your State restrictions or requirements for purchasing.

    Buyer’s Premium

    The BP is 13%. It offers a 3% Discount for Cash at Pickup. This discount is valid for 2 days after the auction ends. It is not available after the two-day limit. This percentage is added to the winning bid amount of your items, plus buyer’s premium, and is included in the sales tax required by the State of Texas.

    WE OFFER PICKUP OR SHIPPING

    Pickup is required within two days of the auction ending. Shipping is done in-house, utilizing Shipping Saint as our shipping service. Save our site: https://amp-tag.com to check as items are uploaded. Register and start bidding now.

    God Bless and Keep You and Yours,
    Texas Certified Auction Professionals
    David F. Drake, CAI CES GPPA TCAP TAL# 16244
    Elizabeth Drake, CAI ATS GPPA TCAP TAL# 16596
    Call or Text 936-594-0812