Auction Method of Marketing: It Works

Auction Method of marketing

This method is probably the oldest way to sell your goods. The auction method of marketing brings sellers and buyers together in one location to turn your assets into cash. The auctioneer or auction company is the facilitator of the sale. Learn more here

Why, oh why, sell your assets at Auction?

For some reason, most people we talk to think the auction is your last resort.  But it is not so. It should be your first option for your valuable assets. Just take a look at the people who auction their items. Most are successful people who know the quality of their items and know everyone is looking for a deal. When it comes to selling your items, there are multiple ways to go about it. And we know it. You can sell it yourself on Facebook or other social media channels. But let’s remember you have to market your items, collect your money, and deliver the goods. There are so many pieces of a sale that is handled by the auction company that most people are not aware.

Because Auctions Work!

If you have ever attended an auction, you know how fast-paced and urgent the last-minute deal can be. Ever attended a charity event and seen items sell way above retail values? Auctions provide a safe, convenient place for buyers and sellers to either find the deal or lighten their load. That antique or collectible you no longer need or use will now go to a new owner who will enjoy it for years to come. If you have a need to unclutter or turn your assets into cash, an auction is for you. If you inherit, it can be overwhelming, the amount of things accumulated in a lifetime. You need the assistance of a professional to sort it out and determine what to sell, donate, or trash. Yes, sometimes there is no market for beloved items, and they have outlived their usefulness.

Here are the benefits of an auction

• Having a professional guide you through the process.
• Have marketing for your items to bring the best possible price.
• Not having your home open to people you do not know.
• Physical work is off your shoulders.
• Auction buyers are ready to buy. We have a large client base for auctions.
• Sales tax, invoicing, collections, and shipping are all handled for you.
• The cost of advertising and marketing is included in the auction house’s fee.

Auctions Work in a Good Market or a Bad Market

When the economy is good, people have more discretionary spending money to purchase what they want. When the economy is bad, people are looking to buy what they want and are willing to bid for a bargain.

Fast Talkers or Problem Solvers?

Auctioneers are thought of as fast-talkers. But in reality, we are skilled marketers and problem solvers. Auctioneers are trained negotiators. In the great State of Texas, auctioneers are licensed after completing their education.  Did Grandpa leave you his coin collection or guns, car, boat, trailer, or tractor? Or maybe Grandma left you all her large jewelry collection, and you can’t find a way to keep it all? That’s where the auctioneer comes in. They evaluate your options and determine the best way to turn your items into cash.

How do you know where to sell your items? Should you hire an estate seller, sell to a resale or antique store, or try to set up your own online business? Wow, there are benefits to all of those solutions. But the auction method is still the least amount of work on your part for the best return. Let the professionals handle it for you.

Why would you price negotiate down instead of up?

Almost all other selling methods set a price, and if negotiation is possible, the price can be lowered. Estate sales, tag sales, and retail shops or stores price-tag their items, and to get you to buy, they offer sale prices. With the auction method, we start low, I mean, really low. Then the auctioneer markets the items and accepts offers to sell.  We get bidders to competitively bid against one another, so the top bid wins :). Buyers are better educated about values today, and the internet is readily available to show prices from around the world. They know the values of the items and just what they are willing to pay. This is how we determine the market value of any given asset today.

Assets, what are my assets?

Well, here is a short list of the assets we find bring the best values at an auction.

• Firearms and Ammo
• Coins, silver and gold, as well as bullion and currency
• Tractors, Trailers, Farm Equipment
• Cars, RVs, Boats, and other sport or utility vehicles
• Jewelry, fine jewelry, and fine costume jewelry
• Fine Art, paintings, and prints from known and collected artists
• Antiques & Collectibles

Auctions Should be your First and Best Option!

Remember, Think Auction First

When you think you are ready to sell, call on us for professional guidance in marketing your assets. Getting the best results for your assets is what we do. The auction method will bring you the best offers to buy on any given day. Even during the global pandemic, auctions and auctioneers still went to work every day for you. It definitely changed the way we conduct auctions, but the process is still the same. Customer service remains our main and consistent focus. We know we work for you, and we strive to earn your trust every day.

If you are looking for auction prices, look no further. You can review our past auction catalogs and see the prices items like yours have recently sold for. Click Here – Open Past Auction Catalogs