Auction Crowd

Auction Method of Marketing, It Works

Auction Method of marketing

This method is probably the oldest form of selling your goods. The auction method of marketing is where the sellers and buyers are brought together in one location to turn your assets into cash. The auctioneer or auction company is the facilitator of the sale. Learn more here

Why oh Why Sell Your Assets at Auction?

For some reason most people we talk to think auction is your last resort.  But it is not so. It should be your first option for your valuable assets. Just take a look at the people who auction their items. Most are successful people who know the quality of their items and know everyone is looking for the deal. When it comes to selling your items there are multiple ways open to you. And we know it. You can sell it yourself on Facebook or other social media channels. But lets remember you have to market your items, collect your money and deliver the goods. There are so many pieces of a sale that is handled by the auction company that most people are not aware.

Because Auctions Work!

If you have ever attended an auction you know how the fast pace and urgency of the last minute deal can be. Ever attended a charity event and see items sell way above retail values? Auctions provide a safe convienent place for buyers and sellers to either find the deal or lighten their load. That antique or collectible you know longer have a need or use for will now go to a new owner who will enjoy it for years to come. If you have a need to unclutter or turn your assets into cash, auction is for you. If you inherite and can be overwhelming the amount of things accumulated in a life time. You need the assistance of a professional to sort it out and know what to sell, donate or trash it. Yes, sometimes there is no market for beloved items and they have outlived their usefulness.

Here are the benefits of an auction

  • Having a professional go through the process with you.
  • Have marketing for your items to bring the best possible price.
  • Not having your home open to people you do not know.
  • Physical work is off your shoulders.
  • Auction buyers are ready to buy. We have a large auction client base.
  • Sales tax, invoicing, collections and shipping are all handled for you.

Auctions Work in a Good Market or a Bad Market

When the economy is good, people have more discretionary spending money to purchase what they want. When the economy is bad, people are looking to buy what they want and are willing to bid for a bargain.

Fast Talkers or Problem Solvers?

Auctioneers are thought of as fast-talkers. But in reality we are skilled marketers, here to solve your problems. Auctioneers are trained negotiators. In the great State of Texas Auctioneers are licensed after completing their education.  Did Grandpa leave you his coin collection or guns, car, boat, trailer or tractor. Or maybe Grandma left you all her large jewelry collection and you can’t find a way to keep it all? That’s where the auctioneer comes in. They evaluate your options and determine the best way to turn your items into cash.

How do you know where to sell your items? Should you hire an estate seller, sell to a resale or antique store, or try to set up your own online business? Wow, there are benefits to all of those solutions. But the auction method is still the least amount of work on your part for the best return. Let the professionals handle it for you.

Why would you price negotiate down instead of up?

Most all other selling methods set a price and if negotiation is possible, the price can be lowered. Estate sales, tag sales and retail shops or stores price tag their items and to get you to buy, they will offer sale prices. With the auction method we start low, I mean really low. Then the auctioneer markets the items and takes offers for sale.  We get bidders to competitively bid against one another, so the top bid wins :). Buyers are more educated to values today, the internet is ready to show prices from around the world. They know the values of the items and just what they are willing to pay. This is how we find the market value today for any given asset.

Assets, what are my assets?

Well, here is a short list of the assets we find bring the best values at an auction.

  • Firearms and Ammo
  • Coins, silver and gold as well as bullion and currency
  • Tractors, Trailers, Farm Equipment
  • Cars, RV’s, Boats and other sport or utility vehicles
  • Jewelry, fine jewelry and fine costume
  • Fine Art, paintings and prints from known and collected artists
  • Antiques & Collectibles

Auctions Should be your First and Best Option!

Remember, Think Auction First

When you think you are ready to sell, call on us for professional guidance in marketing your assets. Getting the best results for your assets is what we do. The auction method will bring you the best offers to buy on any given day. Even during the global pandemic auctions, and auctioneers still went to work everyday for you. It defintely changed the way we conduct auctions, but the process is still the same. Customer service stays our main and consistant focus. We know we work for you, and try to earn your trust each and every day.

If you are looking for prices brought at auction, look no further. You can review our past auction catalogs and see the prices items like yours have been brought recently. Click Here – Open Past Auction Catalogs 

Firearms for auction

For Sale by the Auction Method of Marketing. What does that mean for me?

Have you ever thought about what ways you can sell your extra or inherited stuff?  From my experience, you can have a yard or garage sale, rent space in a resale shop, post it online or on a social media platform or hire an estate seller or hire a professional auctioneer.

Reviewing the options there is considerable hard physical labor, money and time spent to prepare, advertise your items yourself which even if the platform says it is free to list there is your time, ad layout plus management to promote your items.  Then after negotiation, you must get paid and be prepared to deliver or ship the items yourself.   


Hire a professional team that is established in sales and marketing. Marketers who have their pulse on the resale market and have a mobile app and mobile-friendly website to market your items to the most amount of buyers looking for what you have to sell.   

Your efforts will include contacting the pros (phone, email or text) sending them a few photos with your camera already on your phone and making sure your items are ready to sell (clean and ready for use by someone else) then let the magic happen.

Our team will either pick up your items or you can drop off, we will determine the best sales approach and handle the online advertising, print advertising, and photography with the online listing and promotion of the items.  After the sale, we collect and process the payments and ship or direct the pick up of the items in a business location (not your home). 

The auction method encourages buyers to compete with other buyers for your item.  The “it’s mine” “gotta have it” investment of the buyer helps to bring the price up to the value people are willing to pay for what they want or need.  In many instances, prices go above the expected selling price.

Looking for values of items like you have?  Look online at auction houses that post their prices realized for like items at auction.  eBay is a good source for price gathering IF you look at the sold prices, not the asking prices.  When you are surfing the internet to see what things sell for keep in mind collector guides and books are difficult because as they research the prices and compile the research and publish the guide time has gone by and in today’s markets prices change quickly.  

Now that you have decided to hire a professional think about this:

  • What you have to sell
  • What is your timeline on getting the items gone
  • Prices you think are reasonable
  • Will it sell in today’s market
  • Is the company reliable or have a good reputation
  • Are they licensed, (Firearms need FFL Licensing) insured or bonded
  • What education do they have
  • Go to their sales for yourself and watch the process
  • Talk with the other buyers about what they think of the business you are considering for hire
  • What is the commission rate and be sure to ask are there any other costs to you above the commission rate

Now that I have given you some things to consider do you have any other questions about selling your items?  If so fill out the contact form below and we will talk soon.